START Mobile Report app for iPhone and iPad

The START Mobile Report summarized the extensive research conducted among retail SMEs from 6 countries to gain insight into the secrets of successful business internationalisation strategies. Explore our retailer survey results covering the profile of the participating respondents, the skills and attitudes they consider necessary for business internationalisation and the identified training needs. Gain insight into the perspectives of experienced internationalisation trainers related to the main challenges faced by retailers when considering to venture on foreign markets, the existing relevant training offer and the factors of success in retail business internationalisation.